About the Book

Greenlit: How to Develop Your TV Ideas From Concept to Pitch reveals how to get an idea for a documentary or nonfiction television series such as Touching the Void, The Apprentice or Supernanny from concept to commission and explains why having a great idea is not enough.

Step-by-step, it demystifies the TV development and commissioning process. You’ll learn how to:
• Generate ideas every day, not just in brainstorms;
• Write a compelling proposal that buyers will actually read;
• Talent spot new presenters and keep them onside;
• Exploit new opportunities offered by different platforms, such as YouTube and Facebook;
• Pitch your idea to the right people;
• Avoid common, embarrassing pitching mistakes;
• Find alternative sources of funding;
• Spot potential roadblocks and troubleshoot your proposal to make sure you get the greenlight.

Candid interviews with fifty top industry insiders – including international producers and buyers – reveal how globally successful shows were originally conceived and pitched; their war stories are salutary, entertaining and inspiring. Each chapter is stuffed with case studies, practical tips, resource lists, sample proposals and exercises designed to boost your skills and help you develop your own commission-winning ideas. Read it straight through for a master class in development and commissioning, or dip in to specific chapters when you need a refresher.

What industry professionals say about the book:

“After 25 years in this crazy business, it’s the first time I have seen TV commissioning so comprehensively and entertainingly dissected.” Mike Slee: Independent Film & TV Producer/Director

“The most comprehensive, insightful and entertaining book on television commissioning you’ll ever read.” Christian Drobnyk, Director of Entertainment, UKTV.

“Blows the lid on so many TV secrets the industry may never be the same again” Tom Archer, Controller Factual Production, BBC